How to create an App in 10 simple steps

3 Mar

ImageIn our new media class last year we were asked to make an App for one of our campaigns. I thought this sounded extremely terrifying, but we all took on the project with a positive attitude. You need to be patient and positive when creating an App because it takes time to familiarize yourself with all the different technological gadgets. No matter how difficult it sounds, I managed to make an App, and I promise that you can too if you follow these steps! Continue reading

How important is the growing trend of using more visuals in PR?

20 Feb

the_shift_to_visual_social_media_infographicVisuals have always been used in PR to support stories. The use of visuals was already a hot topic when Edward Bannings described the power of ‘optical seduction’ back in 1923. He thought that a picture was a better tool for persuasion than the written word; pictures appealed to the consumer’s emotions, which could create brand engagement. So how are pictures used by PR practitioners on social media today? Continue reading

Change in skillset for PR practitioners

15 Feb

ImageThe growth of social media has created a need for us as PR practitioners to change our skillset to keep on top of our game. The ability to succeed in changing times is really part of the DNA for PR. The profession is no longer ruled by people who only have good writing skills and can pitch stories the right way to journalists. Today you need to be able to do so much more. Social media has made us become creators of different content and made us need to acquire a whole new way of thinking more creatively and reaching our audience in a new way. Continue reading

Why it is important for brands to be on Twitter?

20 Jan

ImageTwitter is one of the most popular social media platforms, and with over 300 million users, it makes it an important network for companies to engage with their target audience. So how can companies use Twitter to increase the popularity of their brand? Continue reading

Is social media blurring the lines between PR and advertising?

1 Oct

ImageWe who study/ work in PR know that there has always been a distinct line between the two occupations. However, with the growth of social media is it getting more and more difficult to see which campaigns that are ruled out by advertisers, and which that is made by PR practitioners? Continue reading

5 tips on social media monitoring

20 Aug

ImageWhen you are measuring a company’s social media presence it is important to first and foremost understand the goals and objectives with their activities. What do they want to achieve with it their social media presence? Do they want to build trust? Raise revenue? Or do they want to better their reputation?

After stating the company’s goals and objectives, there are several tools you can use when monitoring to make it easier to track all activities in detail. So what are the factors you need to take into consideration when monitoring, and what tools should you use? Continue reading

International PR – does standardised communication work?

21 Jul

ImageHow important is it to take different cultures in consideration for PR practitioners? Is their role to work as cultural intermediaries or is international PR making standardized communication more important? Continue reading

To what extent has social media helped put the ‘public’ back into public relations?

13 Jun

one-or-two-way-engagementThe social media has created a whole new way for companies to communicate with their audience. Has two way communication and content sharing replaced one-way communication and media manipulation in PR? Continue reading

What we can learn from Red Bull’s content strategy on social media?

17 May

Red Bull has gone from being an energy drink company to a media house

I recently monitored Red Bull’s social media presence as an assignment for my MA module ‘new media’. The monitoring period was one month, and I really got a good overview of Red Bull’s strategy on social media.

As most people know, Red Bull has a revolutionary, innovative and original content backing up their products (just think about Red Bull Stratos!). They really are the kings of having a successful social media presence, and here is what we can learn from Red Bull when it comes to publishing content that engage their audience

Continue reading

How valuable is it to have a degree in PR?

29 Mar

ImageI am just four months away from finishing my degree in PR, and I have started to think about my future job options. I have always thought that it is very beneficial to have a master degree to get better job opportunities. However, numbers from PRCA shows that 43 per cent of agency heads do not think that it makes any difference if you have a degree or not when they are recruiting. Moreover, 34 per cent says that a degree actually makes the applicants less attractive! (numbers from PR Week) So why do we spend time and money on a degree that we really do not need? Continue reading

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