Archive | January, 2013

Content marketing strategy, PR and Jay Z

30 Jan


I have earlier blogged about how storytelling videos can help create valuable brand content, and in our new media class today we talked about how content marketing in general is becoming one of the big trends in PR. Continue reading


How can companies improve their communication on social media?

26 Jan

13903218-social-media-icon-set-in-two-speech-bubbles-communicationI recently came across a presentation from the Digital Conference 2012 in Norway, made by communication specialist Christian Brosstad. His presentation concerned how brands can improve their communication on social media, and he had many interesting views. He enlightened that companies should recognize the growing importance of using more visual content and the increased importance of to-way communication. He advised companies to engage with these trends, and I have recognized two important points from his presentation of how brands can do this. Continue reading

How can companies use Instagram to engage their audience?

21 Jan

ImageAre you still not sure if your company (or yourself for that matter) should have an account on Instagram? Well, here’s why you should consider it. Continue reading

How can brands engage their audience through storytelling videos?

18 Jan

whats_your_storyI recently came across the element of brand storytelling when I was reading about the different ways brands can engage their customers by appealing to emotions. Storytelling is a great way of personalizing and humanizing brands, and I think that videos are one of the most effective vehicles, as visuals are a great way of reaching emotions. Brands can reach emotions though for example making their audience recall their own experiences and being a part of the story. Continue reading

Welcome to my blog!

18 Jan

This blog is made to reflect upon current issues and trends in Public Relations. I am a norwegian MA student at the University of Westminster in London. This blog is first and foremost made for academic purposes, but I will also write about topics in PR that interest me. I am especially interested in social media and its growing importance for PR practitioners.

I hope you enjoy my blog!

Skjermbilde 2013-04-01 kl. 11.30.42

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