Archive | February, 2013


28 Feb


In our ‘Issues in PR’ class today we talked about the use of ‘nudges’ in PR. Using ‘nudges’ is a very interesting concept, and it concerns that we can guide or ‘nudge’ people in the direction we want by organizing and presenting products in a way that affects their choices. This theory is adapted by several big companies and governments who want to change the audience behaviours to for example go for vaccinations or to not throw garbage in the streets. The model seems to have change from persuasion to trying to understand psychological characteristics and find out how to change behaviours this way. Continue reading


Celebrity endorsement- how do you find the perfect match for your brand?

25 Feb

brad-chanelAfter reading an article about celebrity endorsers on the PR Week blog, I started looking at different celebrity endorsers and wondering why they have been chosen by the brand. Some are a perfect fit for the brand, and others seems like an odd match. However, how do companies make sure they choose the right person? Continue reading

Women in PR

14 Feb

young-business-women-standing (1)When talking about the PR profession, the subject of gender diversity, and the fact that women dominate the profession, comes up a lot. The gender division is also visible in practice, as for example; our MA in PR class consists of nineteen girls and three boys. This is very normal in PR as, according to, the workforce is made up by 85 per cent women. However, the top jobs seem to be dominated by men. So what makes women so interested in PR, and why do men get the best paid jobs? Continue reading

The importance of having a crisis management plan

7 Feb

ImageLast semester we had a lecture concerning crisis management, and with all the recent buzz about the Tesco’ horse meat scandal, it got me wondering how companies can try to tackle crisis the best way possible. How do you make sure that a crisis doesn’t get out of hand? Continue reading

2013 Super Bowl commercials seen from a PR perspective

4 Feb

superbowl-logoThe Super Bowl XLVII was aired yesterday, which also meant the showing of this year’s Super Bowl commercials. I personally find the commercials more interesting than the game itself because of the great effort brands put in these ads. With the cost of up to $4 million for a 30-second time slot, I am clearly not the only one who is aware of the power of Super Bowl commercials. Continue reading

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