Archive | May, 2013

What we can learn from Red Bull’s content strategy on social media?

17 May

Red Bull has gone from being an energy drink company to a media house

I recently monitored Red Bull’s social media presence as an assignment for my MA module ‘new media’. The monitoring period was one month, and I really got a good overview of Red Bull’s strategy on social media.

As most people know, Red Bull has a revolutionary, innovative and original content backing up their products (just think about Red Bull Stratos!). They really are the kings of having a successful social media presence, and here is what we can learn from Red Bull when it comes to publishing content that engage their audience

Continue reading

%d bloggers like this: