Archive | February, 2014

How important is the growing trend of using more visuals in PR?

20 Feb

the_shift_to_visual_social_media_infographicVisuals have always been used in PR to support stories. The use of visuals was already a hot topic when Edward Bannings described the power of ‘optical seduction’ back in 1923. He thought that a picture was a better tool for persuasion than the written word; pictures appealed to the consumer’s emotions, which could create brand engagement. So how are pictures used by PR practitioners on social media today? Continue reading

Change in skillset for PR practitioners

15 Feb

ImageThe growth of social media has created a need for us as PR practitioners to change our skillset to keep on top of our game. The ability to succeed in changing times is really part of the DNA for PR. The profession is no longer ruled by people who only have good writing skills and can pitch stories the right way to journalists. Today you need to be able to do so much more. Social media has made us become creators of different content and made us need to acquire a whole new way of thinking more creatively and reaching our audience in a new way. Continue reading

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