Tag Archives: advertising

Is social media blurring the lines between PR and advertising?

1 Oct

ImageWe who study/ work in PR know that there has always been a distinct line between the two occupations. However, with the growth of social media is it getting more and more difficult to see which campaigns that are ruled out by advertisers, and which that is made by PR practitioners? Continue reading

2013 Super Bowl commercials seen from a PR perspective

4 Feb

superbowl-logoThe Super Bowl XLVII was aired yesterday, which also meant the showing of this year’s Super Bowl commercials. I personally find the commercials more interesting than the game itself because of the great effort brands put in these ads. With the cost of up to $4 million for a 30-second time slot, I am clearly not the only one who is aware of the power of Super Bowl commercials. Continue reading

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