Tag Archives: measuring

5 tips on social media monitoring

20 Aug

ImageWhen you are measuring a company’s social media presence it is important to first and foremost understand the goals and objectives with their activities. What do they want to achieve with it their social media presence? Do they want to build trust? Raise revenue? Or do they want to better their reputation?

After stating the company’s goals and objectives, there are several tools you can use when monitoring to make it easier to track all activities in detail. So what are the factors you need to take into consideration when monitoring, and what tools should you use? Continue reading

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